Are you getting all the online traffic you can get from Google AdWords?
If you have a profitable AdWords campaign, chances are you’ve quickly scaled it to all the keywords you can. You may have tweaked your ads for weeks or months already. In short, you’re squeezing all the profits you can out of Google AdWords to get as much paid online traffic from that source as possible.
So, what’s next? How can you keep on increasing your traffic and your revenues once the Google AdWords well is completely tapped?
Here are a few places to look.
Microsoft AdCenter
Microsoft’s AdCenter gives you access to both Yahoo’s search network and Bing’s search network.
These two networks pull in quite a different audience than Google’s and you may notice some differences in conversion rates. More often than not, however, people find their conversions are higher on AdCenter than on Google.
If you already have a successful AdWords campaign, moving them to AdCenter is as simple as exporting it from AdWords and importing it into AdCenter. You may have to do a little bit of editing on the ads, as the length requirements are slightly different.
Google Content Network
If you have a campaign working on search, it may be time to also test a campaign on the content network.
Getting the content network to work can take a lot of testing. Not only do you need to get your targeting right, but you also need to get your ads perfect.
The content network works by groupings of keywords rather than specific keywords. Your goal is to get your ad to show up on the right sites, which can take a bit of trial and error.
==> Facebook PPC
Facebook’s PPC network is still young, but it’s gotten a lot more solid and useable than it was just a couple years ago.
Facebook allows you to target your viewers by their age, their income, their location, their interests and a whole lot more.
Perhaps the most unique thing about Facebook is its demographic data. There is literally no other website on the internet where users have so willingly provided their personal information.
Second Tier Self-Serve Platforms
In addition to these “first tier” self-serve platforms, there are many, many other ad platforms that you can explore.
These include MySpace, which gets much less traffic than Facebook, but is still a player in the internet space. Plentyoffish, the largest free dating site, also offers a lot of cheap traffic on its self-serve platform.
Pulse360 offers small banner ads all over the internet. AdBrite is another platform that has been around for a long time.
Direct Media Buying
Finally, you can approach websites or ad networks directly and work out private ad buying deals. This kind of deal requires cash on hand as well as confidence in your conversion rates. If you’re ready to step up to this plate, however, you can really command some significant traffic. Think millions rather than thousands of impressions.
These are some of the many different places you can look once you’ve maxed out Google AdWords. Google AdWords isn’t the end; it’s just the beginning.